Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
since the launch of the campaign. The increase in the brand's quality and corporate scores (up five ...
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M&S and John Lewis square up
02 Dec 2008 | by Richard Wood
, John Lewis has seen an uplift of five points since the launch of its campaign on 11 November, with buzz ...
Word of Mouth - James Bond
04 Nov 2008 | by Alex Miller
of James Bond buzz on the web in the build up to the launch of Quantum of Solace (between August and ...
Pizza Hut stunt a success
21 Oct 2008 | by Richard Wood
positively or negatively, has increased after the launch of the campaign. There has been a greater increase ...
M&S ad relies on role models
07 Oct 2008 | by Sundip Chahal
rise almost immediately, up from +15 to +23 in the two weeks following the launch of the ad. Other ...
Word of Mouth - Games Consoles
07 Oct 2008 | by Huw Devine
years before YouTube. So with the blogosphere excited about the imminent launch of Sony's new virtual ...
Hyundai gears up for stardom
09 Sep 2008 | by Richard Wood
since the launch of the latest ad. Since the ad first aired, the general impression rating for the ...
Reveal revamp is welcome facelift for tired formula
02 Sep 2008 | by Gemma Jebb
celebrities." The launch issue introduces a new editorial team, which includes celebrities such as Holly ...
Da Vinci premieres a new full service
03 Jun 2008 | by Andrew McCormick
agencies, we are creating a partnership with one firm," Casey said on launch. "We want our partner to spend ...
New double act will drive fresh ideas
07 May 2008 | by Andrew McCormick
, but perhaps the most painful of all was Alfa Romeo. Focused on creating a high-profile launch for the ...
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