Search results for "Launch"

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NS&I defies the recession

07 Apr 2009 | by Richard Wood

brand following the launch of the new campaign. On 16 March, the day before the ad first aired, buzz ...

PR needs big media and ad-land to expand creative ideas

01 Apr 2009 | by Tess Alps

film on YouTube and other friendly websites all contributed to as good a launch as one could expect ...

Guinness gets anniversary buzz

25 Mar 2009 | by Richard Wood

' scores.Buzz and general impression ratings for the brand remaining fairly constant following the launch of the ...

Follow the Orange brick road

03 Mar 2009 | by Sundip Chahal

accompanying chart illustrates how brand perception improved following its launch. The buzz score for the ...

Beanz Meanz Heinz reassures

24 Feb 2009 | by Richard Wood

seven points to 50% in the three days following its launch. Yet, despite the uplift seen in the ...

Cadbury ad raises eyebrows

10 Feb 2009 | by Richard Wood

scores returned to near-2005 levels - the brand's highest scores since the launch of BrandIndex. With ...

Virgin flies in face of adversity

27 Jan 2009 | by Richard Wood

's launch in 1984, celebrating 25 years in business. The ad features iconic brands from that era, including ...

M&S and John Lewis square up

02 Dec 2008 | by Richard Wood

, John Lewis has seen an uplift of five points since the launch of its campaign on 11 November, with buzz ...

Barclaycard beats credit blues

18 Nov 2008 | by Richard Wood

since the launch of the campaign. The increase in the brand's quality and corporate scores (up five ...

Word of Mouth - James Bond

04 Nov 2008 | by Alex Miller

of James Bond buzz on the web in the build up to the launch of Quantum of Solace (between August and ...

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