Digital: L'Oreal campaign benefits from contextual targeting
03 Nov 2010 | by Grapeshot
reinforced with the launch of a special limited edition hairspray, the Elnett Satin Diamond Hold Shine ...
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IAB building brands trilogy: Starbucks Via
03 Nov 2011 | by Staff
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third
Radio: Using beyond the spot to mobilise listeners and drive behavioural change
16 Sep 2010 | by Radio Advertising Bureau
official launch of Change4Life the challenge was to help people recognise their family may be at risk and ...
Can cinema successfully lead the advertising schedule?
23 Jul 2008 | by Tim Butler
Double Effect brand to launch a competition and event surrounding 'Sex the City'. The opportunity for ...
Superbrands case studies: Black & Decker
29 Feb 2008
Laserplus self levelling laser level. The launch of a complete range of patented self levelling lasers ...
Superbrands case studies: BBC
25 Jan 2008
launch Freesat - a new national free-to-view satellite service with ITV - which will offer up to 200 ...
Seamless CRM through customer magazines
25 Jan 2008
publishing is flourishing. In 2007, there was a new launch every working day, from brands such as Butlins ...
Superbrands case studies: Anadin
11 Jan 2008
Since its launch in 1932, Anadin has become, and remains, an iconic British brand, well loved and...coated and shaped for easy swallowing. Recent developments The launch of Anadin Ultra Double ...
Book review: A Licence to be Different by Maggie Brown
10 Jan 2008 | by Mark Middlemas
Different is what different does and Channel 4 has done different in spades since its launch way
Finding the right place to launch
03 Dec 2007 | by Ardi Kolah
this year at the launch of the new iPhone? About three years ago, Steve Dobson, managing director ...
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