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Cott breaks into ’energy’ market with new launch

25 May 2000 | by PAUL WHITFIELD

Cott, the soft drinks manufacturer behind Sainsbury s Classic Cola, is set to launch a range of...Cott, the soft drinks manufacturer behind Sainsbury s Classic Cola, is set to launch a range of ...

within beer market advertising. Imelda Michalczyk looks at how Whitbread’s launch of GB offers a

25 May 2000 | by IMELDA MICHALCZYK

the Whitbread parent company. The company is pumping pounds 2.5m into the test launch of the ...

BRAND HEALTH CHECK: BOO.COM - What went so horribly wrong with Boo.com? It went from launch to

25 May 2000 | by BEN ROSIER

Online fashion and sports retailer Boo.com went into liquidation this week with the loss of 300 jobs - so this is more of a brand post mortem .

IPC creates group post prior to marketing blitz

25 May 2000 | by POPPY BRECH

marketing director and is set to launch an all-out marketing offensive across its portfolio....marketing director and is set to launch an all-out marketing offensive across its portfolio. Brown ...

Richard ’Rocketman’ Brown seeks title sponsor

25 May 2000 | by PAUL WHITFIELD

sponsor for his attempt to launch a rocket into space this September. Last year Brown attracted Gillette...sponsor for his attempt to launch a rocket into space this September. Last year Brown attracted Gillette ...

DIRECT: ONdigital hunts agency to succeed Lowe Direct

25 May 2000 | by ALEXANDRA JARDINE

parting company with Lowe Direct. The split comes as ONdigital plans the launch of a raft of ...

Nintendo chief quits in centralised control row

25 May 2000 | by BEN ROSIER

held the top marketing spot since June 1998, shortly after the launch of Nintendo s N64 console. He ...

Spar marketer exits on eve of expansion

25 May 2000 | by PAUL WHITFIELD

to launch a number of supermarket-sized outlets following the opening in February of a 5000 sq ft ...

GB opts for Ben Sherman, not sports

25 May 2000 | by IMELDA MICHALCZYK

blokey humour of Foster s or Carling campaigns. Whitbread is backing the test launch of GB with ...

NEW MEDIA: Fish4 to stamp distinct identity on sub-brands

25 May 2000 | by BEN ROSIER

and design for the launch of the Fish4 site in October last year and is expected to re-pitch ...

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