Search results for "Launch"

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Profile: Looking for loyalty

14 Apr 2010 | by John Reynolds

into a new dimension'. 'This was an amazing opportunity. Coca-Cola was the first FMCG brand to launch ...

Jeremy Lee on Media: Thompson's kidding no one

31 Mar 2010 | by Jeremy Lee

closure would have been BBC Three, which, arguably, should never have been allowed to launch in the first ...

Profile: Time well spent

30 Mar 2010 | by Alex Brownsell

message, Fells oversaw the launch of a marketing strategy based on the line 'Good stuff'. He also had a ...

Profile: Turning the UK into 3D

24 Mar 2010 | by Sara Kimberley

, Samsung's UK marketing director has come straight from the Korean manufacturer's biggest launch of the ...

Among the contenders

23 Mar 2010 | by Richard Abbott

New Brand or Business Barclays Wealth Barclays Wealth global launch Change4 ...

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

will launch a current account when market conditions 'are ready', according to marketing director ...

Special Report - Market Research: The numbers game

17 Mar 2010 | by Richard Abbott

. Hodson recalls the studies that preceded the launch of the first Sony Walkman, which, he says, concluded ...

Profile: Gwyn Burr, customer director at Sainsbury's

17 Mar 2010 | by Joe Thomas

anything small. The first thing I did was launch the strapline "Try something new today,"' she says. 'I ...

Microsoft, the underdog

16 Mar 2010 | by Andy McCormick

Ashley Highfield has a problem. When Google prepares to launch a product, the global anticipation ...

Jeremy Lee on Media: GMTV's long goodbye

16 Mar 2010 | by Jeremy Lee

News Hour - ran from 6am-7am, beginning soon after GMTV's launch in 1993; it was axed last year ...

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