Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
used to launch websites selling books but we don't do it any more," she says. "I just don't see the ...
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Digital Work: From brief to browser
13 May 2010
Hasbro's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
creative director at FutureBrand, who has worked on the launch of P G brands in Asia, and Mhairi McEwan ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
with the launch of ChippidyDooDaa Pitta Chips and SnackaDoodle wholegrain products. Eschewing a ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
visibility of the Audi marque is likely to increase further later this year with the launch of its first ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
into a new dimension'. 'This was an amazing opportunity. Coca-Cola was the first FMCG brand to launch ...
Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
message, Fells oversaw the launch of a marketing strategy based on the line 'Good stuff'. He also had a ...
Profile: Turning the UK into 3D
24 Mar 2010 | by Sara Kimberley
, Samsung's UK marketing director has come straight from the Korean manufacturer's biggest launch of the ...
Among the contenders
23 Mar 2010 | by Richard Abbott
New Brand or Business Barclays Wealth Barclays Wealth global launch Change4 ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
will launch a current account when market conditions 'are ready', according to marketing director ...
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