Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
's launch of Dasani, the water brand that was eventually pulled from the UK market in 2004 after concerns ...
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PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
asked Bigmouthmedia to use the brand s tagline Nature s way to beautiful as a hook to launch its new ...
Bottled-water alliance unsettles rival brands
16 Sep 2008 | by Gemma Charles
insider. The source also claimed that the BSDA's leadership had been annoyed by the launch of the NHC ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
the state of its business, this week came out fighting with the launch of a website designed to make a...The launch of www.GMfactsandfiction.com is the latest example of a company launching a 'fact ...
Branding brief: Parcelforce Worldwide to launch campaign
29 Apr 2008
Parcelforce Worldwide is launching a campaign on the theme 'We give you the world' to encourage more businesses to set up accounts with the delivery service. The marketing material will use designs by Start Creative.
Mark Ritson on branding: Time for the Max Mosley defence
08 Apr 2008
utterly blew the launch, before (with a slight pause for effect) fixing reporters with a steely glare and ...
Digital brief: The Post Office partners with MySpace
29 Jan 2008
The Post Office has partnered with MySpace to launch a branded community aimed at encouraging young
Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest
12 Dec 2007
, Shell and Merck. JCPR's big campaign this year was the consumer launch of videogame Halo 3 for Xbox ...
Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest
12 Dec 2007
. In November, Seven Squared won three APA Effectiveness Awards, including Launch of the Year, for ...
Marketing Report: PR - The vital statistics
07 Nov 2007
following the campaign's launch. Source: Marketing Agency of the Year 2006 THE ONE TO WATCH - EXPOSURE ...
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