Champions of Design: Marc Jacobs Daisy
31 Oct 2012
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Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
we are just about to launch our first app. Some people are more comfortable doing things online, but ...
PR Essays: W Communications - Touching the void
09 Oct 2012 | by Warren Johnson, managing director and founder of W Communications
to successfully launch the first national print newspaper in 25 years for The Independent's i (a feat ...
PR Essays: Focus PR - Come out of your shell
09 Oct 2012 | by Hilary Crossing, managing director and founder of Focus PR
launch the brand: a simple, clever idea born of co-founder Andrew Palmer's genius notion that a ...
Champions of Design: Yorkshire Tea
22 Aug 2012
The brand has been successful since its launch in 1977, with fans including Prince Charles and Noel
How can travel brands react to events such as ash clouds that affect marketing?
22 Aug 2012 | by Robin Frewer, director of travel and finance sector, Google UK
, we've just announced the launch of a 'Flexible Reach' display setting that will allow better control of ...
The Social Monitor: Banking on a closer connection
11 Jul 2012
Pingit service. 'Consideration was given on the viral nature of social media in the launch of Barclays ...
A Marketing Promotion: Making the most of the magic of radio ads
19 Jun 2012
or media agency,' he contends. Leonard also points to the launch of Monocle's online radio station ...
Experiential Essays: Blackjack - A seat at the top table
13 Jun 2012
launch through costume drop-ins at Heathrow, launching Fisher Price's first pop-up retail outlet and Mini ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
for 26% of mentions, with spikes around the official launch of the mobile brand's new operating system ...
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