Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
theatre' campaign to launch Russell Hobbs' premium food-preparation appliances. It positioned the consumer ...
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Rising to the challenge
19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions
example of this was the Brugal Rum launch, which featured a salsa band and dancers around a sampling bar ...
Future 5: The champions of forward-thinking
28 Sep 2011
within the first 48 hours of launch last May. Between May 4 and 13, there were 88 million ...
Greater Insight: Sarah King, The Futures Company - Innovating for the future
26 Jul 2011
launch. Strategic Innovation commands enormous reserves of energy and creativity, but how much of ...
Improved reception
18 Jan 2011 | by Mark Barber
average, with 33m tuning into the commercial sector alone. It is also no surprise that the launch of the ...
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