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New Jamie Oliver homewares line backed by direct campaign

The CRM strategy and creative development for the launch will be handled by direct agency Flourish ...

Macmillan direct campaign to feature cancer sufferer

LONDON - Macmillan cancer support is to launch its first integrated campaign comprising a real-life

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

. The Scirocco launch will be supported by print, outdoor, direct marketing and digital advertising ...

Sky hunts agency to promote Picnic offer

LONDON - BSkyB is seeking a marketing agency to handle the launch of its Picnic digital terrestrial...digital terrestrial television. The service is now expected to launch next year. Customers will be able ...

British Heart Foundation hires BEC for direct campaign

service due to launch later this year. The BHF will then recruit people to the sign up to the service ...

COI hires iris for new-style incapacity benefit scheme

LONDON - The Department for Work and Pensions will support the launch of the Employment and Support

Lotus hires Clark McKay and Walpole to handle sports car launch

LONDON - Sports car manufacturer Lotus has appointed direct marketing agency Clark McKay and Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade.

Betfair mounts campaign around Cheltenham Festival

first TV creative in December last year. Earlier this year, Betfair supported the launch of its new ...

Top ING Direct marketer departs after six years

Fusco, who became sales and marketing director in 2002, ahead of ING Dir-ect s UK launch, left the ...

 

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