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OPINION: Troubles ahead after a year of the unexpected

Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning to...Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning to ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

the millennium, of course, and will be used by Toyota, at least this year, to help launch its most ...

Review: Marketing and advertising news in the week’s press

Newspapers is to enter the pounds 127 million contract publishing business with the launch of its Contract ...

’Sin bin’ uncovers inflated billings

pounds 900,000 on advertising. Similarly, McCann-Erickson won pounds 5 million for the launch ...

Daewoo reveals Christmas work

opens by asking: What kind of car company has the experience to launch three cars at the same time ...

HOTLINE

appointed to handle the pounds .1.5 million through-the-line launch of a range of canned hot drinks from ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

of business after 15 years, and b)being beaten to its largest client s biggest launch in years. It ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

thinks of the Independent launch campaign, or HHCL s First Direct fish ads). Elsewhere on the ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

as a great launch vehicle for creative work , adding: It s important to be associated with the ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

change... TMD Carat takes Royal Mail media from MediaVest... Rainey Kelly wins the Astra Euro launch ...

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