Charlotte Oates, DMG Media
29 Apr 2013 | by Nicola Kemp
them. We ve really streamlined our approach since launch. For example, we now place a greater ...
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Social Brands 100: how brands have become more adept at using social media
23 May 2013 | by Gordon MacMillan
tone of voice that they balance with delivering serious information to customers. At launch, one of ...
Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic
28 Mar 2013 | by Alex Brownsell
launch, he explains, is to continue to impress the brand's formidable ultra-fans ('custodians', as he ...
Forward: If you emulate success, be mindful of context
27 Mar 2013
fishing that it conveyed. Now, with the launch of its Brilliantbritainguide.com online magazine, this ...
Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent
21 Mar 2013 | by Rachel Barnes
backed the launch with a 300% increase in its marketing spend, and Morrison says that in the UK, sales ...
The North beckons as Rigby & Peller aims to broaden its UK customer base
14 Mar 2013
?' The plan - Launch a strong, aspirational campaign - it is a given that the product fits well, but ...
Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
responsible for the Innocent Juice launch, and in 2012 he took on his current role. He began his career at ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
. According to Lloyd, the 'playfulness' of the launch ad is a nod to the 'Virgin-ness' of the airline, which ...
Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
introduction of Lynx Attract aimed at women. Its launch was accompanied by one of the brand's typical ...
Alessandro Benetton on building a brand out of controversy
14 Feb 2013 | by Judy Attwell
Cairo was withdrawn hours after launch and its denouncement by the Vatican. The campaign won the 2012 ...
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