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NEW MEDIA BRIEFS: Associated New Media enters online travel market

20 Dec 2001

market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool ...

Cahoot to return to TV ads

20 Dec 2001

the way we want to develop the Cahoot brand as we move out of the initial launch and awareness phase ...

DIRECT: Mazda outsources £1m work for key launches

20 Dec 2001 | by MARK KLEINMAN

for the launch next year of the Mazda 6, a family car that will compete with the Nissan Vectra and ...

MARKETING MIX: Brand manager of the week - Nicola Dodd, KP Snacks

20 Dec 2001

is your greatest work achievement? The successful launch of The Real McCoy's Spice ...

NEW PRODUCT DEVELOPMENT: Taking the honours for 2001's launches - Marketing has played a key role in the success of this year's top ten FMCG launches

20 Dec 2001 | by ROBERT GRAY

manufacturers looking to milk existing brands to make brand extensions. In terms of launch strategies ...

Leeds shapes up with responsible drinking activity

20 Dec 2001 | by MARK KLEINMAN

Leeds United FC is poised to launch a campaign to promote responsible drinking, following the ...

Infogrames takes on Attik for £5m pan-Euro ad task.

20 Dec 2001

the advertising for the launch of a carting game codenamed 'project KX'. The company is planning to ...

AA picks M&C Saatchi to handle £10m ad task

20 Dec 2001 | by MARK KLEINMAN

launch of a number of mobile-based services aimed at leveraging the AA's massive information ...

NEW MEDIA: Carling boosts music link with web offering

20 Dec 2001 | by RAVI CHANDIRAMANI

initiatives such as T in the Park concerts. Carlinglive.com is due to launch in February. A teaser site ...

DIRECT: Littlewoods Leisure in £3m account review

20 Dec 2001 | by MARK KLEINMAN

as well as the the popular Spot the Ball game. It is planning the launch of several products next ...

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