Search results for "Launch"

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Adspend on digital TV launch rises to pounds 40m

31 Jul 1998 | by CLAIRE BEALE

on the launch this autumn to pounds 40 million....on the launch this autumn to pounds 40 million. In what is being hailed as the biggest ...

Paul Longhurst and APL part company in contract dispute

31 Jul 1998 | by Our Parliamentary correspondent

to step aside from the day-to-day media function but help launch a digital communications service ...

HOTLINE

31 Jul 1998 | by JOHN TYLEE

departure of the launch editor, Tina Gaudoin. Quick was the features editor of Frank and part of the ...

REVIEW: Marketing and advertising news in theh week’s press

31 Jul 1998 | by JOHN TYLEE

product development director, with responsibility for the pan-European launch of new products ...

Treasury studies TBWA Euro ideas

31 Jul 1998 | by EMMA HALL

Britain will not be among the countries joining the Euro at its launch next January. The task is ...

CAMPAIGN DIRECT: PROFILE - GRAHAM LEIGH. b2 marketer whispers loudly in his quest for new financial customers. The brand may be visible but the response to its DM strategy is Graham Leigh’s next trial. By Robert Dwek

31 Jul 1998 | by ROBERT DWEK

Hoggins O Shea. As with any major launch - and b2 is seen by many as the biggest Barclays ...

MEDIA HEADLINER: Tough talker believes IPC will make best use of her talents. Rita Lewis is keen to return to her first love - print - at IPC. Anna Griffiths reports

31 Jul 1998 | by ANNA GRIFFITHS

director of Emap Young Women s Group. With IPC looking to acquire and launch titles in the teen ...

MEDIA: FOR THE RECORD

31 Jul 1998 | by ALASDAIR REID

headquarters. The channel, to be broadcast from Madrid, will launch in December and will be produced by ...

LIVE ISSUE/HOLSTEN PILS: Does Holsten’s work point to a rebirth in beer advertising? There are pros and cons in linking a brand to a top TV show, Mairi Clark says

31 Jul 1998 | by MAIRI CLARK

commercialism of advertising, but more that Holsten Pils was choosing a cult brand of humour to launch its ...

PRIVATE VIEW

31 Jul 1998 | by PATRICK COLLISTER, executive creative d

director Brief: Launch the new corporate identity, demonstrating that the RAC is dedicated to keeping ...

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