Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
as in the recent cases of Lance Armstrong and Oscar Pistoruis there is little that a sponsor can do ...
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Vero to handle Brian Cookson's bid for International Cycling Union presidency
04 Jun 2013 | by Alec Mattinson
performance enhancing drugs during the years when Lance Armstrong dominated the sport. Vero itself is a ...
Is the TV confessional still worth it?
07 Mar 2013 | by Loulla-Mae Eleftheriou-Smith
Cyclist Lance Armstrong's admission to Oprah Winfrey that he took drugs is the latest celebrity...who finally got the oneword answer from Lance Armstrong that the public had been waiting for - 'yes ...
My Media Week: Alan Sullivan
06 Mar 2013 | by Hayley Hayes
Lance Armstrong! Dream job: Successful professional golfer Not a lot of people know this about me ...
Oscar Pistorius dropped by Nike
21 Feb 2013 | by John Reynolds
took to axe their sponsorship of disgraced cyclist Lance Armstrong. Follow @johnreynolds10 ...
Sponsors express dismay over Oscar Pistorius murder charge
15 Feb 2013 | by Ben Bold
extramarital affairs caused him to take a break from the sport, and Lance Armstrong, the cyclist found guilty ...
News in brief: Florida tourist attractions and Suntory Whisky
15 Feb 2013
Foundation , the cancer charity founded by disgraced cyclist Lance Armstrong, has hired Cameron Krier as ...
Barclays banks on the value of reputation
24 Jan 2013 | by Alec Mattinson
- the public mea culpa of Lance Armstrong. The parallels between a drug cheat cyclist and a bank may not ...
As sports fans connect, can brands butt in to the banter?
23 Jan 2013 | by Opinion
Lance Armstrong, and for nearly all of 2012, sport consistently makes its way from the back page to the ...
Lance Armstrong and Tesco offer lessons in brand trust
23 Jan 2013 | by Rachel Barnes
inform the crisis strategy. That is why, to many, Lance Armstrong will never recover to be a marketable ...
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