Search results for "LOCOG"

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CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

25 Apr 2012 | by Simon S Kershaw

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...

Editor's Comment: Olympic sponsors are media lightning rods

18 Apr 2012 | by Noelle McElhatton

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising £2bn to

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are...As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn ...

Think BR: London 2012 - less desirable than an Oxo cube?

02 Mar 2012 | by Simon Clough

London 2012 brand is considered by Locog to be its "most valuable asset" because of its importance in ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 Feb 2012

it doesn't sound good, but LOCOG must deliver a 'clean' Games environment that respects the rights of ...

Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

Organising Committee for the Olympic Games (Locog). In addition to preventing any misuse of the Olympic ...

Think BR: London 2012 - ignoring the guerrilla in the room

24 Jan 2012 | by Jonathan Weeks

sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To ...

Danny Rogers: This silly season shows a serious side

28 Jul 2011 | by Danny Rogers

Engine Group's purchase of Mischief , to Finsbury's merger with RLM. So when, earlier this week, LOCOG ...

Editor's Comment: Have you missed the 2012 boat?

27 Jul 2011 | by Noelle McElhatton

Ticket fiasco aside, LOCOG can be pretty proud of its achievements. On the sponsorship front, it ...

Ian Monk: LOCOG faces big comms dilemma

07 Jul 2011 | by Ian Monk

third issue is that LOCOG is selling tickets for a disparate portfolio of sports. The blue riband events ...

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