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Danny Rogers: Empty seats scandal undermines key message

the time of writing LOCOG had cleared the early reputational hurdles with alacrity. Danny Boyle ...

Russell Davies: Behind-the-scenes glimpses are what make these Games

, @alexbalfour2012 is LOCOG's head of digital and he does regular updates about its traffic, its app downloads ...

George Eustice: Try to ignore the Olympics hype

any city seeking to host the Olympics. LOCOG had the hallmarks of an organisation with too many ...

Arif Durrani: London 2012 is the only game in town

Olympic Committee, today announced: "This morning we had a meeting with Locog and I am pleased to say ...

Think BR: The key to a brand experience of Olympic proportions

truly upon us, with Locog s marketing blackout coming into full force . As well as the detailed ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

, exceeding all expectations. Locog s initial budget of 650m was smashed last year and revised to 700m ...

Think BR: Olympic trespassers keep out

to look back on London 2012 with pride. While Locog and the IOC have looked to protect corporate ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

." For Locog chairman Lord Coe, Coke, along with McDonald's and Lloyds TSB were among those deserving of ...

Think BR: What effect will the Olympics have on national press advertisers?

be cluttered with sponsors activity, and worried about falling foul of LOCOG s stringent regulations ...

Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

. LOCOG chairman Lord Coe, tireless in his praise of how brands have helped deliver the event, is ...

 

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