Search results for "LOCOG"

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Brand Barometer: Social media performance of McDonald's

20 Jul 2012 | by Gemma Charles

MARCH LOCOG chairman Lord Coe defended plans to open the world's biggest McDonald ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

LOCOG and the Olympic sponsors. It is like any media event, it is a known fact, the annual brand plan ...

Are clients utilising Games?

26 Apr 2012 | by Alasdair Reid

not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

05 Apr 2012 | by Rachel Barnes and Matt Chapman

relationship with LOCOG to ensure we don't end up tripping up over each other. How close are you to ...

Opportunities remain for brands to associate with London 2012 excitement

04 Aug 2011 | by Rachel Barnes

The news that LOCOG is closing in on its 700m sponsorship target for the Olympics is no doubt a ...

Media Forum: Will Olympic auction work?

14 Apr 2011 | by Alasdair Reid

been a well-signposted process. I don't think it can have been done better. Locog has done a great job ...

Outdoor: The Olympic opportunity

16 Feb 2011 | by Rob Gray

held by the London Games organising body LOCOG. Official Olympic sponsors and partners have first ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

11 Feb 2011

covered by the Locog agreement and while it is natural for brands to want to dominate in London, major ...

Media Forum: Will outdoor boom in 2011?

04 Feb 2011 | by Alasdair Reid

. Locog designated sites represent a fraction of the entire UK outdoor inventory - but overheated ...

Let the Games clamp down

12 Jan 2011 | by John Reynolds

Committee of the Olympic and Paralympic Games (Locog), the "technical manual" for protecting sponsors ...

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