Think BR: How brands can learn from the London 2012 Games Makers
24 Aug 2012 | by Nick Leonard
talking to Locog chairman Lord Coe - to ask our questions, to offer our feedback, to share our fears and ...
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Trading Places: this week's people moves
14 Dec 2012 | by Matthew Chapman
Paralympic Games (Locog), has been hired to help set up a new Paramount Pictures theme park in Kent ...
Arif Durrani: London 2012 is the only game in town
27 Jul 2012 | by Arif Durrani
Olympic Committee, today announced: "This morning we had a meeting with Locog and I am pleased to say ...
Think BR: The key to a brand experience of Olympic proportions
24 Jul 2012 | by Daniel Todaro
truly upon us, with Locog s marketing blackout coming into full force . As well as the detailed ...
Think BR: Olympic trespassers keep out
18 Jul 2012 | by David Atkinson
to look back on London 2012 with pride. While Locog and the IOC have looked to protect corporate ...
Appointment to View: Making of the Tower Bridge Olympic rings (time lapse)
29 Jun 2012 | by Ben Hall
, watched by Johnson and Locog chairman, Lord Coe. Andrew Douglass, chief executive of the agency who ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
London 2012 brand is considered by Locog to be its "most valuable asset" because of its importance in ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
Organising Committee for the Olympic Games (Locog). In addition to preventing any misuse of the Olympic ...
Think BR: London 2012 - ignoring the guerrilla in the room
24 Jan 2012 | by Jonathan Weeks
sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To ...
British Airways: the Olympics' favourite airline...?
24 May 2011 | by Alice Dunn
is the perfect time for the Games official sponsors to shout about their involvement. Locog ...
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