Search results for "LOCOG"

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ISBA Conference: Olympic Games is 'not a brand, but a movement'

21 Mar 2012 | by Noelle McElhatton

Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense...Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer at ...

Olympic Torch Relay route revealed

19 Mar 2012 | by John Reynolds

Olympic and Paralympic Games (Locog)....across every region in the UK. Locog said the Olympic torch will come within 10 miles of 95% of people ...

Brand Manager of the Week: Alex Balzaretti

14 Mar 2012

call from LOCOG to say Hornby had been granted rights as an Official Supplier to London 2012, with ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

14 Mar 2012 | by Alex Brownsell

events discovered that they could use only Visa payment products to complete their transactions; LOCOG ...

Twitter in Locog tie-up to prevent ambush marketing

13 Mar 2012

talks with Locog...."working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter". It ...

SXSW: Samsung to replicate Olympics social media activity across other platforms

12 Mar 2012 | by Sarah Shearman

Shandwick. Alex Balfour, head of new media at Locog, took part in the debate, answering London-specific ...

Cameron backs Dow's wrap sponsorship

12 Mar 2012 | by John Reynolds

Locog, defended the plans of another sponsor, McDonald's, to build the "world's biggest" McDonald ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

09 Mar 2012 | by John Reynolds

the Olympics and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman ...

London 2012 organisers concerned about 'Wimbledon effect'

08 Mar 2012 | by John Reynolds

). The GLA is working with Locog (the London Organising Committee of the Olympic and Paralympic Games ...

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