£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
yesterday (29 September). The London Organising Committee of the Olympic Games (Locog) will be opening a ...
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Absolute Radio proposes £7m Olympic Facebook mosaic
11 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
(Locog). ...
Sports Marketing: Olympic promise
29 Sep 2010 | by Ed Kemp
nearly four years since Lloyds TSB became the first Tier One sponsor of London 2012. Since then, LOCOG ...
Finding the right formula
07 Sep 2010 | by Ed Kemp
other sports,' says Pippa Collett, managing director of Sponsorship Consulting. 'LOCOG (the London ...
Panini to launch first Olympic sticker book for 2012 Games
14 Jul 2010 | by Joe Thomas
Paralympic Games (Locog), which marks the first time the major sporting event has an a sticker collection.
McDonald's confirms volunteer sponsorship of London 2012
09 Jul 2010 | by John Reynolds
tickets and travel advice. In addition to a headline sponsor, LOCOG is looking to sign up a series of ...
LOCOG appoints CBS Outdoor ahead of marketing push
01 Jul 2010 | by Joe Thomas
The deal with The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG ...
Coca-Cola, Lloyds TSB and Samsung become London 2012 Olympic Torch Relay sponsors
26 May 2010 | by Arif Durrani
announcement of the Olympic Torch Relay sponsorships were made at an event in London, hosted by LOCOG, and ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
promoting its contactless payment system. Barr certainly faces a challenge. 62. Chris Townsend, LOCOG ...
McDonald's to sponsor Olympics volunteering
25 May 2010 | by John Reynolds
Paralympic Games (LOCOG) that will give it a key role in helping to recruit and train 70,000 helpers ...
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