David Abraham: Paralympics show transformative power of TV
20 Sep 2012
ParalympicsGB was realised; LOCOG and the IPC then succeeded in staging a live event with a scale and impact ...
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Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
", delivering 39% like-for-like growth in operating income. It worked with 15 IOC and Locog sponsors during the ...
Poll for PRWeek's PR Professional of the Year 2012 closes today
18 Sep 2012 | by Kate Magee
click here The Nominees: Jackie Brock-Doyle, director of comms and public affairs LOCOG ...
Post-Olympic comms job surge could lead to 'flooded market'
14 Sep 2012 | by John Owens
PROs from LOCOG this week. However, Martin warned that while the best would get snapped up, others ...
Food & Drink: Red Tractor drives quality message home
13 Sep 2012 | by John Owens
Red Tractor-endorsed farmers and their involvement in LOCOG's 'Food Vision' for the 2012 Olympic and
Food & Drink: Coca-Cola fizzes up Olympic Torch Relay
13 Sep 2012 | by John Owens
voice and brand association relative to Olympic organiser LOCOG and other sponsors. Strategy and ...
Russell Davies: London 2012 proves reflective telly and honest people exist
13 Sep 2012 | by Russell Davies
crowdsourcing? Remember how we all agreed it was rubbish and never produced anything of value? LOCOG has just ...
Katherine Levy: The athletes have done their bit. Now it's up to the media
13 Sep 2012 | by Katherine Levy
someone in a wheelchair). In his closing address at the Paralympics, the LOCOG chairman, Sebastian Coe ...
Olympics PR professionals create waves in job market
12 Sep 2012 | by John Owens
LOCOG s press team alone are now seeking fresh opportunities. PRWeek can reveal that the top-level ...
Sport celebrates London 2012 but admits commercial gains limited
10 Sep 2012 | by Arif Durrani
wraps and creative executions from Locog sponsors BT, BA, P G and GSK, in addition to its long running ...
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