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Wanted: hungry start-ups prepared to take a bullet

, AKQA and LBi have all joined WPP or Publicis. And, of course, Wieden Kennedy and Droga5 began ...

A warning for those plotting a digital shopping spree

LBi London's office was transformed last week into a mini conference suite populated by

A view from the bottom

But this week has been different. I m taking a break from my day job at LBi to join the Google ...

DigitasLBi's UK fortunes may rest with Kitcatt Nohr

Publicis acquisition LBi prompted many to ask: what next for Kitcatt Nohr? Marc Nohr, the chief executive ...

Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum

. YES - ANIL PILLAI, UK CHIEF EXECUTIVE, LBI A downturn in confidence is inevitable, given current ...

Mega-deals still need the right people to lead them

justification was the mega-merger between Publicis two big digital networks, Digitas and LBi. It is the latest ...

Think BR: When acronyms get in the way of valuable relationships

Oliver Spalding, head of customer strategy, LBi....Spalding, head of customer strategy, LBi ...

Think BR: London 2012 - the branded content Olympics

Graham Hodge, head of branded content, LBi....moved on. Disclosure: several LBi clients were title sponsors of London 2012 Graham Hodge ...

Ian Darby: Advertising's big deals can be a force for good

strength of their cash reserves. Omnicom's interest in LBi has been well-documented, while the US group ...

Editor's Perspective - Will AKQA keep its spirit within WPP behemoth?

AKQA's rival LBi, which is said to be in talks with Omnicom about a $580 million deal. Yet, in ...

 

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