to remove filtersPROFILE: Virgin force - John Pearson chief executive Virgin radio
18 Dec 1997 | by AMANDA LUTCHFORD
. After a brief stint at IPC Magazines, he went to LBC, then joined Virgin Radio in 1992 as sales ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
perform even better for future, more typical appeals. The ad was run on Melody, Classic FM and LBC ...
Media: Record revenue for LNR
23 Oct 1997 | by ANNE-MARIE CRAWFORD
London News Radio, operator of LBC 1152am and News Direct 97.3FM, has recorded its highest revenue...London News Radio, operator of LBC 1152am and News Direct 97.3FM, has recorded its highest ...
FOR THE RECORD
17 Oct 1997 | by ALASDAIR REID
on LBC and News Direct throughout October. TK Maxx, the US fashion retailer, will launch its ...
CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
Live carried a four-minute story, LBC Drivetime a five-minute interview and Radio 4 s You and Yours ...
London News Radio prepares to bid for North-west licence
08 Aug 1997 | by CLAIRE BEALE
ITN, Independent Radio News, Reuters and the two LNR stations in London, News Direct and LBC ...
MEDIA: In Brief - MPs join LBC’s political arena
18 Jul 1997 | by ROBERT GRAY
London radio station LBC is launching a twice-monthly slot hosted by three of the London area s...London radio station LBC is launching a twice-monthly slot hosted by three of the London area s ...
OPINION: Taking the London success to regional radio audiences - Commercial radio still has a fair way to go to command a lead in listening polls across the country, but London stations have already got it right, Neil Webster believes
27 Jun 1997 | by NEIL WEBSTER, the head of national sale
hirings, such as Anne Diamond to co-host breakfast with Sir Nicholas Lloyd on LBC, are also having an ...
DIRECT: MARKETING CHALLENGE - How ’having a One-2-One’ became a national preoccupation/The success of BBH’s work for One-2-One is based on carrying a theme through the line, Tim Rowell finds
20 Jun 1997 | by TIM ROWELL
summer, and LBC and LNR are running a 15-week drivetime promotion inviting listeners to have a ...
ARAB MEDIA: THE BUYING POWER OF ARAB WOMEN - Meg Carter reports on the moves advertisers are making to reach a female market that is increasingly lucrative
06 Jun 1997 | by MEG CARTER
East Broadcasting Company (MBC), Lebanese Broadcasting Corporation (LBC) and Future TV. Orbit, a ...
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