Search results for "L'Oreal"

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Marketers must embrace the commercial realities

of the audience. It's a gauntlet that L'Oreal is forcing its marketers to take up. L'Oreal's UK ...

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

Lowe/MEC 35 10= (-) L'oreal (True Match) McCann London/ Zenith Optimedia ...

Think BR: Disrupting markets and building brands

Amitava Chattopadhyay, L'Oreal chaired professor of marketing-innovation and creativity, Insead..... Amitava Chattopadhyay, L'Oreal chaired professor of marketing-innovation and creativity, Insead ...

Katherine Levy: Nice to see a client urge collaboration over competition

It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was ...

Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4

very good relationships with Channel 4's key spenders, such as Procter Gamble and L'Oreal. In an ...

Helen Edwards: Looking to boost the skills in your team? Think training before recuitment.

L'Oreal 1997-2002: decoding and revitalising a classic brand. Published by INSEAD, this is a favourite of ...

Helen Edwards on Branding: Sixty is the new old

the slogan 'age wisely' for its no-wrinkles range. Contrast that with the verbal style of L'Oreal ...

Think BR: What the L'Oreal v eBay case means for brand owners

The European Court's ruling on counterfeit products in the case of L'Oreal v eBay should be...case of L'Oreal v eBay. The action, the latest episode in a long running legal battle that started ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads..... It is one of the reasons they command a premium. We know why L'Oreal uses Julia Roberts - a beautiful ...

Helen Edwards on Branding: Global theory, local practice

adapted into different languages. - 'Because you're worth it', the famous tag from L'Oreal Paris, is ...

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