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Sainsbury's revives Active Kids initiative

01 Feb 2006 | by by James Quilter

LONDON - Sainsbury's is launching its second Active Kids scheme in an escalation of a sports...of brand communications Helen Buck said the retailer would make its 2006 Active Kids scheme 'bigger ... and is planning to increase the range of equipment schools can receive. Sainsbury's Active Kids sponsorship ... school football kits that will carry the Sainsbury's Active Kids logo. To improve the targeting of its ...

Kids' charity set for first DRTV ad through Publicis Dialog

09 Feb 2006 | by by Staff

LONDON - The Children's Society has appointed Publicis Dialog to launch its first direct-response TV campaign.

Media choice: Love it!

15 Feb 2006 | by Andrew Power, Group head of press, Starcom Mediavest

readers. Love It! is aimed predominantly at housewives with kids but includes enough elements on the page ...

Untapped gold

08 Feb 2006 | by by Drew Barrand

definition of curling. Two weeks later, kids were picking up brooms to imitate the sport. The gold ...

 

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