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Kids NPD hit by ad rules

23 Feb 2011

that is being replicated across the kids' food-and-drink sector. From a high of 305 innovations in 2008, just ... them so they are accessible for kids'. Others, such as fruit-juice brand Calypso, with its Toy Story ... to be advertised on kids' TV. Former Kellogg marketing director Kevin Brennan, now managing director of Quorn Foods ...

PepsiCo in overhaul of Planet Lunch kids offering

18 Aug 2011 | by Oliver Luft

PepsiCo, owner of brands from Tropicana to Walkers, is revamping Planet Lunch, its healthy snack range aimed at children, less than two years after the brand's UK debut.

McCain kicks off £1m kids' sports drive

12 Jul 2010 | by John Reynolds

to help mums get their kids active together and, as they are based on run, jump and throw ...

Asda readies new 'Chosen by kids - approved by mums' grocery range

19 Mar 2013 | by Matthew Chapman

The supermarket has applied to trademark the phrase Chosen by kids approved by mums and an accompanying logo, covering food and soft-drinks categories. Asda already offers a child-friendly range called Great Stuff, which aims to appeal to one- to seven-year-olds via colourful packaging and attract ...

Children's groups call on CAP to protect kids from 'junk food' advertising

23 Jun 2009 | by Gemma Charles

LONDON - The Children's Society, NCB and the Children's Food Campaign are among the organisations that have called upon the Committee of Advertising Practice to change its code of practice so that 'all children are properly protected from junk food advertising'.

Kellogg in move to make Coco Pops more healthy

04 Aug 2010 | by Jennifer Whitehead

it to be advertised on kids' TV.

Cheestrings to give away Top Trumps

22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

kids. "The creative is fun, quirky, and maintains brand affinity with its recognizable purple and yellow Cheestrings colours. We are really excited about the Top Trumps promotion and engaging kids in Mr Strings World Tour." Ciara O'Connor, brand manager at Kerry Foods, said: "Now that kids ...

Heinz appoints Giles Jepson to chief marketing role

24 Apr 2012 | by Kate Lloyd

The position had been held by Hill since it was reinstated in 2010 after a year-long hiatus . Jepson has worked at Heinz since September 2008, moving from marketing director of beans, kids and meals to marketing director of sauces, soups and Amoy, before taking on the role of director of the Heinz Explore ...

Walkers denies ditching Lineker

15 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

month (September). Last week Walkers Crisps was named the top brand by The Kids Brand Index , chosen ... -Cola, McDonald's and 'The Simpsons' TV show. The Kids Brand Index 2011 research was carried out by market ...

We'll call you: Kellogg

26 Sep 2012

's aimed at late teens and adults. Mktg: OK, but if kids are on Facebook - mine are on it, and they ... to register with Facebook anyway. Mktg: But kids are on Facebook all the time. Kellogg: I'm well ... there are kids as young as seven on Facebook, so why hasn't Kellogg taken that into account? Kellogg: What ...

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