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McCain kicks off £1m kids' sports drive

12 Jul 2010 | by John Reynolds

to help mums get their kids active together and, as they are based on run, jump and throw ...

Kellogg in move to make Coco Pops more healthy

04 Aug 2010 | by Jennifer Whitehead

it to be advertised on kids' TV.

Cheestrings to give away Top Trumps

22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

kids. "The creative is fun, quirky, and maintains brand affinity with its recognizable purple and yellow Cheestrings colours. We are really excited about the Top Trumps promotion and engaging kids in Mr Strings World Tour." Ciara O'Connor, brand manager at Kerry Foods, said: "Now that kids ...

Mexican food brand Discovery launches consumer cooking site

23 Jul 2010 | by Alex Brownsell

The website was designed by marketing agency DCH and built by digital specialist agency Fivesite. Discovery aims to offer consumers ideas on how to cook Mexican food, with recipe suggestions and a dedicated "kids area" giving advice on how to maintain a balanced diet. As well as focusing on Mexican food ...

Tesco launches FA skills spot starring Frank Lampard

17 May 2010 | by Arif Durrani

programme has reportedly trained more than one million kids aged 5-11 since its launch in 2007. Lampard said: "This programme, with The FA and Tesco coming together, is giving the kids the opportunity ...

Ofcom rejects complaints from Kellogg and Nestlé over C4 documentary

24 Aug 2010 | by Jennifer Whitehead

to the programme, objecting to its portrayal as a company that deliberately targeted kids with marketing, as well ...

Heinz appoints Matt Hill as its chief marketing officer

17 May 2010 | by John Reynolds

into him: Giles Jepson, sauces and soups; Paula Jordan, beans, kids and meals; Jane Jeffreys, baby food ...

Nestle launches biggest ever cross-category push

09 Jul 2010 | by Gemma Charles

kids brand Milky Bar. Milky Bar Raisin and Biscuit will go on sale at the end of July, backed by a ...

Sector insight: Breakfast cereals

16 Mar 2010 | by Jane Bainbridge

come under pressure over the sugar content of some of its kids' brands, and been accused by consumer ...

Sector insight: Canned meals and meats

09 Jun 2010 | by Jane Bainbridge

options or going for kids' ready meals instead. In general, other convenience foods, including chilled ...

 

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