Search results for "Kids

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FIELD MARKETING: Brand building with sampling - The promotional environment is as important as the taste when marketing a food product

are not for children, but kids will want something if they are not going to be disappointed when their parents ... assistant and saves consumers a lot of effort. Scott adds: We are a kids' brand so we need to be seen ...

Masterfoods aims mag trial at young mothers

The first issue of Bright Ideas has been sent to thousands of UK homes on Masterfoods' database. It includes lifestyle features, games ideas for kids and money-off vouchers for Masterfoods products as well as £2500 worth of prizes in the form of Puffin Books, Pizza Hut vouchers and beauty makeovers. Bright Ideas ...

Masterfoods aims confectionery magazine trial at young mothers

The first issue of Bright Ideas has been sent to thousands of UK homes on Masterfoods' database. It includes lifestyle features, games ideas for kids and money-off vouchers for Masterfoods products as well as £2500 worth of prizes in the form of Puffin Books, Pizza Hut vouchers and beauty makeovers. Bright ...

Nestle aims for adults via Milkybar Munchies

, and as a result, do not feature the famous Milkybar kid. The launch is being backed by a £3 million media ... . The voiceover explains: New Milkybar Munchies are for adults ... but try telling that to kids . Lauren Ince ... at the same time also acknowledging its heritage as a kids' brand. In one ad, a young man is enjoying eating ...

MEDIA: Jammie Dodgers backs 'Toon Wrestling'

In the deal, worth £250,000, the biscuit company is sponsoring a Cartoon Network online game called Toon Wrestling, in which kids can pit characters such as Scooby Doo and Dexter against one another ... on Cartoon Network will be used to drive kids to the microsite, along with a Jammie Dodgers covermount ...

BRAND HEALTH CHECK: Coca-cola - Can new flavours help Coke get back its fizz?

they feel it's unhealthy. Kids tell us that sports teachers often ban colas. Red Bull has become popular ...

Dr Pepper launches latest cringeworthy spot for teenagers

-naked kid' commercial..... Previous Dr Pepper ads "butt-naked kid" and "over-friendly father", which include similar cringing ...

PROFILE: Shaking up snacks - Mandy Ferguson, Marketing director, KP Snacks, United Biscuits

be asked to defend the initiative. We are not ramming Skips down kids' throats in an inappropriate way. We are trying to counter some of the problems, because we know that kids don't exercise enough. It was strong ...

 

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