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Campaign Annual 2007: Top 10 things to forget

In spite of all the evidence that points to a lard-laden diet and near total lack of exercise as the primary culprits, advertising took the rap for the crime of creating a generation of obese children, and TV spots for everything from Turkey Twizzlers to full-fat milk were banned from kids' TV. Ofcom ...

Campaign Annual 2007: Top 10 Radio Ads

model to your kids. They will copy you. So stop acting like a tool. Agency: Leo Burnett Creatives ... crossing when the red man shows ... Your kids will copy you. MVO: Be aware of your actions on the road ...

Media Analysis: Top 10 media brands of 2007

/successful - into an art form. 4. SETANTA 2007's new kid on the block, Setanta, successfully staged an audacious ...

Diary: Water-cooler monitor

an unwelcome foray into RKCR/Y R's Virgin territory. More bad news on the Nanny State/fat kids front ...

Media Analysis: Broadcasters serve up festive fare

-star version of children's book Ballet Shoes. The channel's movies line-up will include kids' films Shrek 2 ...

Digital media: Viewers make demands on TV

VOD programming, this IPTV service offers kids shows such as Balamory and Bob the Builder from 49p ...

Market research: Reaching out to the kids

to leap on tribes as a way of segmenting kids, as they find it funny. But I'm uncertain about whether it's useful,' says Barbie Clarke, founder of specialist insight agency Family Kids and Youth. 'It can be quite ... networking community. Yet despite their technological immersion, 59% of eight- to 14-year-old kids worldwide ...

Campaign Media Awards 2007: Best Media and Entertainment Campaign

:TV, which shows content sent in by the kids who view the show, within a live format. Part of this involvement required kids to have access to webcams, to provide the content, so Universal McCann came up with the idea of teaming up with SWAP IT SHOP, an eBay for kids, so that the audience could trade their way to a ...

Campaign Media Awards 2007: Best Retail and Home Shopping Campaign

WINNER Title: Sainsbury's Active Kids 2007 Media agency: PHD Media directors: Glyn Williams ... : Active Kids Marketing director: Anna Shirley Media brand managers: Jessica Merz, Robert Crumbie, Anna Shirley Sainsbury's Active Kids campaign has been a big success, but the challenge was to increase ...

Diary: Ten-year-old gives Pearl & Dean a creative lesson

the film on the kids' section of the company's website to inspire others to send in their own ideas ...

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