News brief: Sainsbury's extends Active Kids scheme
24 Jun 2008
Sainsbury's has extended its Active Kids scheme to a 'Get Cooking' initiative. Wax Communications
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ECB initiative aims to attract kids to cricket
05 Sep 2007 | by Ed Kemp
The England and Wales Cricket Board (ECB) is aiming to broaden the appeal of the game in the UK with the creation of a nationwide marketing scheme targeting schoolchildren.
Direct: Direct choice - Department for Education and Skills
06 Jun 2007 | by Tony Hill, Creative director, Bright Blue Day
with kids will know, all attempts at studied casualness are doomed. Whether it's the garish plastic toys...reserved government marketing department letting its hair down. It shows the power kids can have. Now ...
TBWA\London wins LeapFrog ad brief
20 Apr 2007
and entertain kids. We are delighted to be working with them. ...
DfES appoints CMW to handle childcare promotion
22 Feb 2007 | by Alex Donohue
marketing at COI, added: We needed an approach that stressed that formal childcare is great for kids ...
The Work: New Campaigns - UK
01 Dec 2006
an ugly-looking car is unveiled, the words "just kidding" pop up and the real Mini appears. ...
IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys
15 Sep 2006
reputation27, and if the Government's White Paper and constant negative PR around snack foods, kids ... away free toys to those who come up with imaginative ideas that we put into action. What kid, if we ran ... ? Creative departments - The Star Wars Kid is an example of consumer-created content that further built ...
IPA Excellence Diploma: Distinction essay - By Bryony Fox - Act natural
15 Sep 2006
. However, the end result was well worth all the pain. We can kid ourselves with our beautiful processes ...
Opinion: Marketing Society - Rethink schooling options
21 Jun 2006 | by Nick Fuller, EdComs
commercial aims. Witness 'Active Kids', Sainsbury's highly successful redemption scheme, which combines free ... developed by Woolworths Kids First, the high-street retailer's charitable foundation. Through it, primary ...
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