The campaign, created by Billington Cartmell, will run for five weeks. The creative is based in the Ella s Kitchen world and introduces each of the company s product ranges by highlighting their benefits. The ad adopts the brand s fun and "kids first" approach, and features its latest key product launches ...
Sustain complained to the Advertising Standards Authority (ASA) that the Swizzels site encouraged poor nutritional habits in children and that the site was irresponsible for using a licensed character to promote sweets to kids.
The site, www.swizzels-matlow.com , was created in-house and has a dedicated ...
with Away with Kids, the travel director for family holidays.
CMW has created the campaign which is based ...
at Weetabix, said: "We wanted to create an ad that both adults and kids can relate to, which is funny ...
while "still being accessible to kids".
The marketing push comes after Yazoo revamped its packaging ...
as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ...
Food and drink brands, including Coca-Cola and Mars, have promised to change their websites to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.
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Innocent Kids launched an iPhone and iPad app featuring a banana-themed game for its younger consumers ...
The website was designed by marketing agency DCH and built by digital specialist agency Fivesite.
Discovery aims to offer consumers ideas on how to cook Mexican food, with recipe suggestions and a dedicated "kids area" giving advice on how to maintain a balanced diet.
As well as focusing on Mexican food ...
to help mums get their kids active together and, as they are based on run, jump and throw ...