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Ella's Kitchen launches first multi-channel TV campaign

The campaign, created by Billington Cartmell, will run for five weeks. The creative is based in the Ella s Kitchen world and introduces each of the company s product ranges by highlighting their benefits. The ad adopts the brand s fun and "kids first" approach, and features its latest key product launches ...

Ad watchdog takes Scooby Doo down from Swizzels Town

Sustain complained to the Advertising Standards Authority (ASA) that the Swizzels site encouraged poor nutritional habits in children and that the site was irresponsible for using a licensed character to promote sweets to kids. The site, www.swizzels-matlow.com , was created in-house and has a dedicated ...

Kingsmill launches family days out app

with Away with Kids, the travel director for family holidays. CMW has created the campaign which is based ...

Weetabix launches campaign for new golden syrup variant

at Weetabix, said: "We wanted to create an ad that both adults and kids can relate to, which is funny ...

Yazoo targets young men with £2m brand overhaul

while "still being accessible to kids". The marketing push comes after Yazoo revamped its packaging ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ...

Brands pledge to avoid promoting unhealthy products to kids online

Food and drink brands, including Coca-Cola and Mars, have promised to change their websites to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.

Innocent brings out Fruit Pickers digital game

." Innocent Kids launched an iPhone and iPad app featuring a banana-themed game for its younger consumers ...

Mexican food brand Discovery launches consumer cooking site

The website was designed by marketing agency DCH and built by digital specialist agency Fivesite. Discovery aims to offer consumers ideas on how to cook Mexican food, with recipe suggestions and a dedicated "kids area" giving advice on how to maintain a balanced diet. As well as focusing on Mexican food ...

McCain kicks off £1m kids' sports drive

to help mums get their kids active together and, as they are based on run, jump and throw ...

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