Branding: Brand in the news - Innocent
30 Sep 2008 | by Dave Waters, Partner, Water Mill
would also suggest the brand sponsors local allotments and school gardens. It can teach our kids ...
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Opinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?
07 Oct 2008
imagination. People are retreating to Mum and the brands they had when they were kids. The emotional benefits ...
Branding: LazyTown boosts kids' drink range
19 Aug 2008
Icelandic children's TV show LazyTown has added smoothies to its range of children's drinks as part of a healthy eating campaign.
Food advertising shifts focus from kids to parents
08 Jul 2008 | by Jeremy Lee
's latest campaign for Milkybar still features its brand icon the Milkybar Kid, the brand has been forced ... fey-looking 'Kid' riding through a peaceful woodland scene, which seems to have had little positive ... . 'Kids marketing has historically been quite challenging - it is about trying to find "the next big thing ...
Brand Health Check: Milkybar
01 Jul 2008 | by Gemma Charles
Nestle's kids' chocolate brand has been hit by HFSS ad restrictions and childhood obesity fears....it and rival kids' brand Cadbury Buttons, placed ninth in the market, is closing rapidly; the latter's value ... of artificial ingredients. Its most recent TV ad, created by JWT, featured a sedate-looking Milkybar Kid ... wants to buy a genuinely healthy snack for their kids, they will be looking for something distinctly non ...
Profile: Facing the music - John Mills, Managing director, Gaymer Cider Company
01 Jul 2008 | by Gemma Charles
with the kids. Last month, he was hanging out with moshers at the Download festival, while last weekend
Cereals may win kids' TV reprieve
29 Apr 2008
The Food Standards Agency (FSA) is considering plans to allow cereal brands including Special K and Bran Flakes to advertise to children on TV.
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
to reach those who may be making sandwiches for kids lunch boxes or for work, adds Buchalter. Besides ...
Adwatch review: Mini Babybel
15 Apr 2008 | by David Buonaguidi
When the clocks went forward, at the end of last month, I was overjoyed. It meant summer was on its way and my kids would be tricked into sleeping through to 6.30am instead of 5.30am. That Monday ... times now, because we have to watch it on YouTube too, and it is nice to see an ad aimed at kids ...
Avoiding the fate of 'flash-in-the-pan' brands
18 Mar 2008 | by Jane Simns
marketers anticipated. The colour-changing Global Hypercolor T-shirts were worn by every kid in the neighbourhood in the late-80s, but rivals copied the technology just as kids got bored with the concept ...
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