23 Sep 2008
| by Staff
the project. Kids' reading drive Waterstone's will encourage children to read and share books as part ...
16 Sep 2008
| by Simon Robinson, Creative director, Kitcatt Nohr Alexander Shaw
When I was young, life was simple. Kids got mucky in the park and Persil was a washing powder. Now...TMW has created this lovely scrapbook for kids to promote the Persil
Free Play Initiative. If I were a mum faced with a summer of crazed
kids, I'd have been glad to receive it. It is packed with 'unstructured
play' ideas (mucking about), all subtly branded, and is a neat
demonstration of how experienced ...
19 Jul 2006
The viral, which breaks next week and was created by Publicis, features
euphemisms for going to the toilet, such as 'laying cable', 'having a
leak', 'sinking the brown', 'dropping the kids off at the pool' and
'seeing a man about a dog'. The strapline is 'Whatever you call it'. 'The toilet-tissue market ...
12 Jul 2006
Although the company is retaining its two brand characters - the
hippopotamus and the duck - they appear only at the end of the
execution. The ad shows a woman making a bed while remembering things
that have happened in the room, including the opening of Christmas
presents and the kids getting ready ...
26 Apr 2006
| by by Ed Kemp
Tesco launched its scheme in September in response to Sainsbury's 'Active Kids' promotion, which is now in its second year.
Tesco's voucher-based initiative aims to help children get fitter and healthier. In the first wave of activity, which ran from September to November last year, Tesco customers ...
15 Mar 2006
| by Malcolm Poynton, Executive creative director, Ogilvy & Mather
Today he has some competition. The Velvet kid has arrived on the scene
and I suspect these two are in for a bit of a tussle. Kids and animals,
as we all know, are sure-fire ways to get mums' attention, so ...
up with Triple Velvet, an
even posher version of an already-posh product. That is where the kid ...
01 Sep 2005
| by by Nicola Clark
yoghurt dessert options in Kids Meals. They can also be bought in-store for £1.
The promotion comes ...
the launch of 'Madagascar', in which children could swap the dessert in a Kids Meal for a finger puppet of a ...
24 Aug 2005
into eight ranges, including
Value, Healthy Living and Kids, a strategy making shopping easier ...
03 Aug 2005
Ashmore has run the UK paper business since February 2004, overseeing
Bounty, Charmin, Pampers and Kandoo. She was previously Pampers' UK
brand manager. Over the past four years she helped introduce Kandoo for Kids and Bounty
glass & surface products, reporting to P&G's UK general manager, Gianni ...
06 Jul 2005
| by Phil Pawsey, Deputy creative director, Dynamo Marketing
Draw a circle and an 's' in it and you have the unmistakable iconic look of the tennis ball. Whether white or yellow, the tennis ball with its furry surface and Yin and Yang motif has a use that reaches far further than the courts of tournaments like Wimbledon. Dogs chase and chew them, kids play ...