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LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired...is becoming more important. The supermarket extended its Active Kids offering earlier this year by launching food information packs called 'Active Kids get cooking'. The booklets, which encourage children to eat ...
LONDON - McDonald's has launched an investigation following claims that at least one of its outlets has been distributing cut-price vouchers for Big Macs to school pupils.
The day began with a kids training session lead by Chelsea FC coaches before the players took to the field to contest 80 minutes of football in sweltering conditions. The game, which saw two teams ably captained by Sky Alive s management duo Peter Daire and Ray James, did not disappoint. Following a close ...
LONDON - Food and drink manufacturers will be banned from using press, outdoor and online media to target children under strict rules to be unveiled by the Committee of Advertising Practice (CAP) on Thursday.
LONDON - Sainsbury's is expanding its Active Kids vouchers for schools programme to include...to be redeemed for group outdoor activities such as abseiling or canoeing. The Active Kids scheme has also been ... . This will follow on from Sainsbury s Active Kids Get Cooking initiative which launched in December last year ...
Lego has signed a multimillion-pound deal to sponsor all CiTV programming on ITV1 from Mondays through to Saturdays.
LONDON - Asda is the latest brand to sign up as a sponsorship partner of the England and Wales Cricket Board.
The World Cup provides not only the biggest stage in a footballer's career, but also the biggest shop window. From established stars to the newest kid on the block, players who stand out amid the hype of the tournament can expect the phone to ring off the hook with endorsement opportunities. Metatarsal injuries ...
Tesco launched its scheme in September in response to Sainsbury's 'Active Kids' promotion, which is now in its second year. Tesco's voucher-based initiative aims to help children get fitter and healthier. In the first wave of activity, which ran from September to November last year, Tesco customers ...
LONDON - BT is moving into football sponsorship for the first time through a grass-roots deal with The Football League which will see it launch a national tournament for primary-school children.
