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Alpro to consolidate £30m European media work

28 Feb 2006 | by by Nicola Clark

. The company also recently revamped its Oy! Dairy Free Shakes for kids and its core range of dairy ...

Boots sends interactive TV viewers shopping list via text

14 Nov 2005 | by by Julia Pearlman

for him, her, kids, teens and grandparents. The campaign also offers five sub-profiles for the person ...

Bounty's dirty Amsterdam windows banned from children's television

15 Jun 2005 | by by Julia Pearlman

considered an ex-kids restriction should have been applied to avoid this," the ASA said in its ruling ...

Media Relations: Kids' shoe maker in toddler event

08 Apr 2005

Children's footwear brand Start-rite Shoes is to host a sponsored walk for toddlers to raise awareness of the importance of correctly fitted shoes for young feet.

Putting in a good word

06 Apr 2005

If McDonald's sales could only reflect the volume of press coverage it receives every time it attempts to breathe new life into the brand, the company would have nothing to worry about. Last week, news of the fast-food giant's latest wheeze shot round the world; to make sure the kids keep 'lovin it ...

MediaVest launches specialist kids unit with billings of £25m

06 Apr 2005 | by by Staff

LONDON - MediaVest Manchester has launched a specialist kids division called littlemsmallv....that the independently owned MediaVest Manchester had identified a gap in the kids' advertising market and a lack of specialist knowledge among agencies on how best to target children. "Kids generally need far less ... . However, advertising to kids is a minefield as their media habits change constantly," Cross said ...

Pester power campaigns to be banned throughout EU

21 Mar 2005

owners in Europe, particularly when it comes to marketing to kids. Crackdown on pester power ads This is perhaps the most controversial area of the new EU Directive, which bans any advertising to kids ... that the advertising has in some unconscious or sublime way influenced a kid to protest to its parent to buy a ...

Lever's Persil to sponsor ITV children's show Art Attack

01 Sep 2004 | by Staff,

. The show encourages kids to "give art a try" and create their own masterpieces from everyday material. 'Art ... housewives with kids market, while creatively capturing kids in a playful, interactive environment." Jay ... for children's learning and development, especially in the area of art. Getting messy shows that kids have ...

Toners & Shaders sponsors major ITV children's drama

19 Feb 2003 | by Claire Billings,

in the temporary hair colour market." The show, made for on ITV's CiTV children's strand by Granada Kids, is a ...

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