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Pepsico 'play4life' by AMV BBDO

bid to get kids more active....Play4Life, which is part of the national Change4Life campaign, aims to encourage parents to take their kids outside to play more. Football icons, Henry and Lampard highlight the importance of the campaign s message: 'Active parents make active kids.' ...

Department of Health 'real kids' by Miles Calcraft Briginshaw Duffy

The new campaign from the Department of Health's smokefree initiative plucks at the heartstrings of adults by featuring personal pleas from the children of smokers, asking their parents to quit.

Change4Life 'me size meals' by M&C Saatchi

The latest ad in M&C Saatchi's Change4Life campaign encourages parents not to over-feed their kids

 

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