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The ad watchdog has rejected two complaints that ads for McDonald's new Fruitizz children's drink misleadingly claimed it provides one of the Department of Health's recommended five fruit and vegetable portions per day.
for Kids and Innocent Fruit Tubes. Magazines Go Girl and Toxic will distribute 100,000 magnets as part of the promotion, while a dedicated Innocent Kids site will be launched. Gurdeep Loyal, Innocent Kids brand marketing manager, said the campaign aims to make 'kids love the brand and mums trust the brand ...
account director at UM London, said: "This is the first major launch in kids snacking since 1990, so we ...
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired...is becoming more important. The supermarket extended its Active Kids offering earlier this year by launching food information packs called 'Active Kids get cooking'. The booklets, which encourage children to eat ...
to help mums get their kids active together and, as they are based on run, jump and throw ...
