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Unilever restricts kids promotions

09 May 2007

The decision does not go as far as some of its rivals, such as Masterfoods, which has ruled out any advertising to kids. However, Unilever will promote only products that have a positive profile according to its 'Choices' on-pack nutritional data scheme. The initiative is an extension of Unilever ...

Thorntons reworks kids' line

11 Jul 2007 | by Jennifer Whitehead

LONDON - Chocolatier Thorntons has launched lines aimed specifically at boys and girls amid a redesign of the packaging for its entire children's confectionery range.

McDonald's to rejig kids' site

16 Oct 2007 | by Gareth Jones

The fast-food company is investing in the redesign of its online kids zone in an effort to exploit a loophole in codes preventing the advertising of foods high in fat, salt or sugar (HFSS) to the under-16s. McDonald s is understood to have approached a handful of digital agencies with a brief ...

Editorial: Doing content for the kids

24 Oct 2007 | by Craig Smith, editor

kids site' (Marketing, 17 October)..... It is also an opportunity for Marketing to state its position on McDonald's, digital content, kids ...

Branding: Calpol expands kids' remedies

12 Sep 2007

Children's medicine brand Calpol is broadening its range with the addition of three variants.

YOUTH MARKETING: Down with the kids

11 Jul 2007 | by Hannah Marriott

to interact with products makes experiential work important. For kids card game outfit Upper Deck ...

Sponsor the kids, inherit the stars

31 Jul 2007 | by Ed Kemp

The young athletes profiled here are some of Britain's brightest sporting talent - and sponsors are already signing them up. Marketing's Ed Kemp examines the benefits of identifying sports stars before they hit the big time

Ex-Face publisher launches kids' title

06 Mar 2007 | by Media Week

quarterly design and art-led title for kids.

Nickelodeon brings kids' awards to UK

08 May 2007 | by Media Week

London will host its first Nickelodeon Kids' Choice Awards at London's Excel Centre in October

Vauxhall appeals to kids with Nickelodeon work

18 Jul 2007 | by Nicola Clark

The campaign, which will feature animated versions of the 'little dads' from Vauxhall's recent advertising, will offer kids the opportunity to win a car. The activity will centre on family days out ... , Nickelodeon-branded Vauxhall cars will appear at events wrapped in paper so that kids can draw on them. ...

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