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Think BR: Why retailers are losing the brand war

analysts Kantar showed that when food shopping, only 18% of those surveyed listed price as the deciding ...

Think BR: Media analysis - don't start at the end

director, Kantar Media Intelligence....director, Kantar Media Intelligence ...

Think BR: Anatomy of Influence

partnered with Kantar Media and went on a journey to understand why certain magazine brands are ...

Think BR: People get older - the forgotten mantra of age demographics

consumers, but they re also increasingly tech-savvy. According to Kantar Worldpanel ComTech more than ...

Helen Edwards: Lies, damn lies and 'dataviz'

Aziz Cami, who uses it to inject vigour into the data produced by research firm Kantar, where he is ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

Two messages come ringing through from the recent independent study by Kantar Media exploring UK ...

Think BR: Looking at shopper marketing through a new lens

Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today ...

Helen Edwards: Real value can come at a higher price

. A recent survey from Kantar Worldpanel seems to confirm just that. In its headline sector ...

Andrew Walmsley on Digital: Stores must buy into mobile

have switched to a smartphone, and Kantar expects 50% of people in the UK to own a smartphone by the ...

Think BR: Reasons to be proud of online video

between GfK NOP and Kantar Worldpanel, has given us some of just that. The study showed that online ...

 

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