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Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

Kantar 52 weeks to 24 Nov 2012 THE CAMPAIGN: Flora pro.activ and the BHF Flora pro.activ ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

, Mindshare, Blue Hive, Kantar, Hill Knowlton, Burson-Marsteller Team: Mazda Established: 2010 ...

City & Corporate Communications: EDF works to restore consumer trust

interviewed live on Sky News. Results A favourability survey by Kantar Media showed EDF was the only ...

Brand Health Check: Tesco

the latest market-share figures from Kantar, published last month, Tesco fell beneath 30% to 29.7 ...

The Year Ahead for ... Newspapers

3.6 million tablets in the UK (Kantar Worldpanel, November 2011), and publishers will have hoped for a ...

Why brands need to go cold turkey on price promotions

promotional frenzy is laid bare in recent research from Kantar Worldpanel. It reveals that an astounding 42 ...

The power brokers: Martin Sorrell

make (ask Kantar, which is a $5bn analytics business). As it gets more fragmented and complex, with ...

Letters of the Week: That pint was worth a lot to Guinness, but more to Obama

has a global PR story on its hands. According to Kantar, Obama's trip generated more than $20m of free ...

City & Corporate: Asda ends financial brief with Brunswick

to industry data from Kantar Worldpanel. Asda recently reported like-for-like sales in the final ...

Inflationary pressures

they will be. Edward Garner, communications director at Kantar Worldpanel, says that the high levels ...

 

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