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CAMPAIGNS: Judge and Jury; Management of beauty contests should be more than skin-deep

28 Nov 1996 | by ALLWYN FERNANDES

protests against KFC? Yet today the same farmers who wanted to throw Cargill out are making a beeline for ...

MARKETING MIX: PROFILE; Good buy, Mr Chips: Richard richardson * Director * Harry Ramsden’s

01 Aug 1996 | by SHARON MARSHALL

- toffee pudding. Richardson abandoned high-profile clients, such as KFC, to take on the role of ...

THIS WEEK: KFC’s expansion plan

25 Jul 1996

department heads who will report to UK marketing director Martin Shuker. A KFC spokesman said there ...

ADVERTISING & PROMOTION: ADWATCH

11 Jul 1996

= (-) KFC Ogilvy Mather/ 36 ...

AD WATCH: Birds Eye’s icon sails into third place

02 May 1996

s Sustain Leo Burnett/JWT 44 17 (-) KFC ...

NEWS: O&M promotes Michel to new European business role

26 Apr 1996 | by HARRIET GREEN

s recent successes in new business at a regional level. Wins in the past 18 months include KFC ...

TOP UK BRANDS AND CLIENTS: Top 100 UK brands

26 Apr 1996

103 Budweiser BMP DDB 86 139 KFC Ogilvy and Mather The Media ...

ADWATCH: Pure genius of Guinness sees ads leap into second place

18 Apr 1996 | by GAIL KEMP

three rivals - KFC, Burger King and Pizza Hut....three rivals - KFC, Burger King and Pizza Hut. The star of the show, however, is Ogilvy s ...

ADWATCH: National Lottery grabs the top spot instantly

18 Apr 1996

42 18= (-) Burger King DMB 42 20 (-) KFC ...

FOCUS: PITCHING; There’s no business like new business

12 Apr 1996 | by SUSAN GRAY

recipe prior to pitching for the KFC account. End-user business research does not always pay off ...

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