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Combining ads, digital and PR is what brands demand

featuring Jennelle Tilling vice president marketing KFC UK and Ireland, Thomas Laranjo managing director ...

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

DLKW Lowe/MEC 26 14 - WH Smith DLKW Lowe/Carat 25 15= - KFC ...

Does the Red Bull skydive prove marketers should take more risks? The Marketing Society Forum

YES - JENNELLE TILLING, VICE-PRESIDENT OF MARKETING, KFC UK IRELAND Risk-taking in ...

Think BR: London 2012 - less desirable than an Oxo cube?

. It is the 209 th most desirable brand in the UK - below Oxo at 179, Anadin at 187 and KFC at 199 ...

Think BR: Brand authenticity comes to the fore

KFC look-alikes found in inner city high streets - Texas, Dixie, Tennessee Fried Chicken and so on ...

Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum

what they really want to stand for. MAYBE - JENNELLE TILLING, VICE-PRESIDENT, MARKETING, KFC UK ...

Helen Edwards on Branding: A slogan is forever

. Castrol 5. L'Oreal 6. Heinz 7. British Airways 8. Johnnie Walker 9. Ronseal 10. KFC Not so easy 1 ...

The 'responsibility deal' may usher in a new era of 'healthwash'

play, fearing the cost of doing so. While Pizza Hut, KFC and McDonald s have pledged to display ...

Think BR: Bring the Ashes action back home

it will be from Australia, where MediaCom client KFC will be fuelling its traditional association ...

Helen Edwards on Branding: The supply-chain reaction

of public opinion. - KFC ran into trouble in 2004 when animal rights organisation PETA released a ...

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