Stephen Maher: How the Olympic spirit can help get us out of recession
17 Aug 2012 | by Stephen Maher
creative hub to build brands from Moray MacLennan. And from Sir John Hegarty and Johnnie Walker, JWT's Toby ...
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CREATIVE STRATEGY: EE launches with big bucks, but no big bang
15 Nov 2012 | by Simon S Kershaw
Johnnie Walker ad, striding towards us, monologuing about the famous whisky. But the ad then drifts off ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
, food and beverages Jack Daniel s, spirits Johnnie Walker, spirits Lindt, chocolate L ...
Helen Edwards on Branding: A slogan is forever
11 May 2011 | by Helen Edwards
. Castrol 5. L'Oreal 6. Heinz 7. British Airways 8. Johnnie Walker 9. Ronseal 10. KFC Not so easy 1 ...
Has traditional campaign marketing become secondary to CSR?
08 Sep 2009 | by Staff
exam ple, Johnnie Walker's sponsorship of Team Vodafone McLaren Mercedes conveys the ...
Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness
04 Nov 2008 | by Raymond Snoddy
Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image of ...
Editor's comment: COI should be proud not loud
04 Nov 2008
Bartle Bogle Hegarty stole the show, winning the Grand Prix with its Johnnie Walker paper, which ...
Marketer's diary
22 Aug 2007
PGA European Tour: Johnnie Walker Championship, Gleneagles Hotel, Auchterarder, Scotland. Major golf ...
Leader... Development curtailed by draconian measures
09 May 2007
risk the wrath of pressure groups. Now, the likes of Johnnie Walker s walking man in Thailand and ...
Leader... Development curtailed by draconian measures
02 May 2007
risk the wrath of pressure groups. Now, the likes of Johnnie Walker s walking man in Thailand and ...
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