Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany and ...
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The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
on moving into other areas within their sectors, with premium offerings such as Johnnie Walker Blue ...
Less corporate by design
26 Feb 2008 | by Scott Billings
would convey premium luxury qualities, stand out among major players such as Johnnie Walker and ...
Agency of the Year 2007: Design Agency of the Year - Best of the rest
12 Dec 2007
work on an airport retail design project for Johnnie Walker. The judges credited Fitch for developing ...
Agency of the Year 2007: Digital Agency of the Year - Best of the rest
12 Dec 2007
agency for Xbox, Coca-Cola, Smirnoff, McDonald's and Johnnie Walker, AKQA picked up work from Nike ...
Agency of the Year 2007: Design Agency of the Year - Landor
12 Dec 2007 | by Jemima Bokaie
were particularly impressed by Landor's work for Scotch whisky brand Johnnie Walker. The strategy ...
Marketing's Power 100: 51-100
30 May 2007 | by Staff
, Johnnie Walker, Pizza Hut and KFC. Most recently, he has turned his attention to the digital arena with a ...
Power 100 Marketers of 2007
30 May 2007
, Johnnie Walker, Pizza Hut and KFC. Most recently, he has turned his attention to the digital arena with a ...
Brand Health Check: Smirnoff Ice
19 Jan 2005
also works on Diageo brands Baileys and Johnnie Walker, is due to launch a worldwide campaign for ...
Ad-funded TV tackles obstacles
09 Jun 2004
Johnnie Walker, reaching 210m homes via CNN and Discovery. The agency's buying director, Andy Roberts ...
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