Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
Effectiveness Award ceremony are: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo ...
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Branding: Diageo to add whisky packs
02 Dec 2008
The company is rolling out special-edition versions of Bushmills Irish Whiskey and Johnnie Walker ...
Diageo names Andy Fennell chief marketing officer
25 Sep 2008 | by Fiona Ramsay
officer.' Diageo's brands include Johnnie Walker, Guinness, Smirnoff, J B, Baileys, Cuervo, Tanqueray ...
Branding: Design choice - Grant's Whisky
23 Apr 2008 | by Matthew Charlton, Managing director, TBWA\London
challenge is that brands such as Johnnie Walker and Chivas Regal already define the market, so to stake a ...
Diageo awards £40m global Baileys ad business to JWT
01 Apr 2008 | by Gemma Charles
was eliminated at an earlier stage of the pitch. BBH continues as the global agency for Johnnie Walker ...
Cutty Sark whisky in web advertising hike
11 Mar 2008 | by Gareth Jones
e-marketing platform to help it compete with rivals including Jameson and Johnnie Walker. Cutty Sark wants to ...
London 2012 and Diageo line up sponsorship deal
07 Nov 2007 | by Ed Kemp
, including sponsorship of the Vodafone McLaren Mercedes F1 team through its Johnnie Walker brand. Diageo ...
London 2012 and Diageo line up sponsorship deal
06 Nov 2007 | by Ed Kemp
sponsorship of the Vodafone McLaren Mercedes F1 team through its Johnnie Walker brand. Diageo declined to ...
Johnnie Walker plots Diwali push
24 Oct 2007
, with a series of promotions for its Scotch whisky brand Johnnie Walker Black Label...., will receive prizes and a chance to attend next year's British Grand Prix at Silverstone. Johnnie ...
Coca-Cola marketer quits for Diageo role
02 May 2007 | by Ed Kemp
sponsored by Zurich. Diageo's Red Stripe beer and Johnnie Walker whisky are sponsors of the 2007 ICC ...
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