Search results for "Johnnie Walker"

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Branding: Diageo to add whisky packs

02 Dec 2008

The company is rolling out special-edition versions of Bushmills Irish Whiskey and Johnnie Walker ...

IPA awards to recognise small-spend campaigns

01 Dec 2008 | by John Tylee

the perception that you need a budget the size of Johnnie Walker (this year's Grand Prix winner) to do ...

Close-Up: Live issue - Johnnie Walker: the story behind 'Keep walking'

14 Nov 2008

To readers in the UK, Johnnie Walker is probably not that familiar. In global terms, however, it ...

IPA Effectiveness Awards 2008: Gold Award - Johnnie Walker

07 Nov 2008

SUMMARY This paper shows how a global campaign transformed Johnnie Walker from an ailing whisky ...

The Week: Advertising News - BBH scoops six IPA awards

07 Nov 2008

Johnnie Walker "Keep walking" campaign at the 2008 IPA Effectiveness Awards.

IPA Effectiveness Awards 2008: Effectiveness Company of the Year - Bartle Bogle Hegarty

07 Nov 2008

managed to create the Grand Prix-winning entry with 'The story of Keep walking' for Johnnie Walker, but it ...

IPA Effectiveness Awards 2008: Survival of the Fittest

07 Nov 2008

winner, Johnnie Walker, and Dove show how ideas can build bona fide global icons. Both took declining ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

04 Nov 2008 | by Alex Brownsell

Effectiveness Award ceremony are: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo ...

BBH's Johnnie Walker wins Effectiveness Grand Prix

04 Nov 2008 | by Daniel Farey-Jones

LONDON - Bartle Bogle Hegarty's global campaign for Diageo's whisky Johnnie Walker has won the...having a thirst for self-improvement. It resurrected Johnnie Walker's brand icon 'The Striding Man' to ...

Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness

04 Nov 2008 | by Raymond Snoddy

Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image of ...

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