IPA awards to recognise small-spend campaigns
01 Dec 2008 | by John Tylee
the perception that you need a budget the size of Johnnie Walker (this year's Grand Prix winner) to do ...
The company is rolling out special-edition versions of Bushmills Irish Whiskey and Johnnie Walker ...
the perception that you need a budget the size of Johnnie Walker (this year's Grand Prix winner) to do ...
To readers in the UK, Johnnie Walker is probably not that familiar. In global terms, however, it ...
SUMMARY This paper shows how a global campaign transformed Johnnie Walker from an ailing whisky ...
Johnnie Walker "Keep walking" campaign at the 2008 IPA Effectiveness Awards.
managed to create the Grand Prix-winning entry with 'The story of Keep walking' for Johnnie Walker, but it ...
winner, Johnnie Walker, and Dove show how ideas can build bona fide global icons. Both took declining ...
Effectiveness Award ceremony are: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo ...
LONDON - Bartle Bogle Hegarty's global campaign for Diageo's whisky Johnnie Walker has won the...having a thirst for self-improvement. It resurrected Johnnie Walker's brand icon 'The Striding Man' to ...
Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image of ...