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Campaign Supplement on BMP DDB 1968-1998: BMP history 1968-98. It isn’t always easy to manage the move from local creative hotshop to network player without losing creative potency. But BMP has - as this chronology shows

Bakeries, Johnnie Walker, more from Sony and Carreras Rothmans. Diversification begins as the agency buys ...

New UDV global chief

global development of drinks brands such as Smirnoff, Johnnie Walker, Gordon s, Baileys and Malibu ...

UDV’s Slater to join soccer club

club from United Distillers and Vinters (UDV) where he was international marketing manager for Johnnie...Johnnie Walker Scotch whisky. Slater will develop supporter loyalty programmes and maximise the ...

Diageo set to pool pounds 150m global media business

Gin and Johnnie Walker, but it is not clear whether the current plans involve Guinness. Guinness ...

REVIEW: Marketing and advertising news in the week’s press

, already runs its flagship whisky brand, Johnnie Walker. It is unclear which agency will now handle Dewar...agencies, already runs its flagship whisky brand, Johnnie Walker. It is unclear which agency will now ...

Court Burkitt wins Bell’s as UDV rejigs

it out. On the creative front internationally, Burnetts handles the Johnnie Walker brands ...

Campaign Report on Worldwide Advertising (IAA Special): Profile LEBANON - The war is over, the recession is easing and Lebanese agencies are keen to regain the creative high ground

of the UAE. Two of its whisky brands, Johnnie Walker and J s inability to control spending is still ...

THE POWER OF THE POSTER: An exhibition, which highlights the impact of posters over the years, has opened at the V&A. LEON JAUME reviews the event

together a host of brand characters from Johnnie Walker and the Michelin Man to the Kodak Girl and the ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

region fell by pounds 35m in 1997. The Johnnie Walker whisky brand was particularly affected ...

Asian crisis hits Diageo’s profits

, which sells a range of premium spirits brands including Smirnoff, Johnnie Walker, Gordon s gin and J ...

 

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