Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
Effectiveness Award ceremony are: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo ...
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Branding: Diageo to add whisky packs
02 Dec 2008
The company is rolling out special-edition versions of Bushmills Irish Whiskey and Johnnie Walker ...
Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness
04 Nov 2008 | by Raymond Snoddy
Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image of ...
Editor's comment: COI should be proud not loud
04 Nov 2008
Bartle Bogle Hegarty stole the show, winning the Grand Prix with its Johnnie Walker paper, which ...
Diageo names Andy Fennell chief marketing officer
25 Sep 2008 | by Fiona Ramsay
officer.' Diageo's brands include Johnnie Walker, Guinness, Smirnoff, J B, Baileys, Cuervo, Tanqueray ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
on moving into other areas within their sectors, with premium offerings such as Johnnie Walker Blue ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany and ...
Branding: Design choice - Grant's Whisky
23 Apr 2008 | by Matthew Charlton, Managing director, TBWA\London
challenge is that brands such as Johnnie Walker and Chivas Regal already define the market, so to stake a ...
Diageo awards £40m global Baileys ad business to JWT
01 Apr 2008 | by Gemma Charles
was eliminated at an earlier stage of the pitch. BBH continues as the global agency for Johnnie Walker ...
Cutty Sark whisky in web advertising hike
11 Mar 2008 | by Gareth Jones
e-marketing platform to help it compete with rivals including Jameson and Johnnie Walker. Cutty Sark wants to ...
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