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Diageo prepares global drive for Johnnie Walker

Diageo has entered talks with London agencies over a contract to promote its iconic Johnnie Walker...confirmed it was 'at the early stages' of thrashing out a PR strategy for Johnnie Walker. Diageo is ...

TFCS bins Absolut for Johnnie Walker

promotion of Diageo’s Johnnie Walker whisky internationally....beaten agencies including Porter Novelli and Hill Knowlton to bag Johnnie Walker. The brief was ...

Porter Novelli wins the global PR brief for Johnnie Walker

Porter Novelli has won the worldwide PR brief for Johnnie Walker, the world s leading whisky brand....Porter Novelli has won the worldwide PR brief for Johnnie Walker, the world s leading whisky brand ...

Diary: ...as Johnnie Walker joins the F1 spirit

Perhaps the Portman Group will now turn its attention to Johnnie Walker's just-announced £10m...Diageo has stressed that Johnnie Walker will also spend £2m a year on responsible drinking programmes and ...

Reputation survey: Undercover investigations - Stars survive scandals

The public has still not forgiven Johnnie Walker for drug abuse, but John Higgins and Lawrence...the public, BBC Radio 2 DJ Johnnie Walker, who admitted to the News of the World that he used cocaine ...

News Brief: Properganda (sic) to rebrand as 63G

specialises in sponsorship and currently promotes Diageo's Johnnie Walker sponsorship of Vodafone McLaren

Diageo picks Exposure to boost luxury events PR

Johnnie Walker Blue and Gold Labels, Ciroc vodka, Tanquery No. Ten gin and Gran Centenario tequila ...

Diageo calls pitch for spirits brands

Johnnie Walker; Van, meanwhile, has a roving PR brief across brands already worked on by other agencies ...

Diageo reviews in-house global comms structure

brands include Smirnoff, Johnnie Walker, Baileys, J&B and Captain Morgan. ...

C&W's Doherty exits for global Diageo position

ICC Cricket World Cup, taking place in the Caribbean this year. The Johnnie Walker and Red Stripe ...

 

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